THE ALFIERI DESIGN - Simone Porta

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THE ALFIERI DESIGN

THE CONCEPT

The exterior design changes are a tribute to the history of the original model, and thus want to reinterpret the styles in a contemporary way, both conceptually and making wide use of carbon fiber.

Nothing is left to chance.
The front license plate frame, visible carbon fiber pattern, intersects the strongly enlarged radiator grille and connects with the new forms of the front brakes’ air intakes,  becoming an innovative aesthetic element that characterizes three-dimensionally the decisive lines of the front design.

The leather straps remind to those found on racing cars in the '20s and '40s, while the new profile air intakes, on the bonnet, give a more marked dynamic tension .

The three "classic" air extractors on the front fenders have also been redesigned and include within them the LED light directional indicator, to create an "hanging effect".

The bracket on the brakes air-extractor on the front fender is a tribute to the "Sebring" model.

The molding visible carbon fiber pattern around the quarter light tracks the one of the Ghibli, 1967, and gives greater proportion thereto side windows and to the roof.

The rear bumper with visible carbon fiber pattern, is connected to the lights and completely redesigned the back, giving it
a renewed balance of the volumes.

It ideally resumes the formal language expressed on the front, or else the intersection between carbon fiber three-dimensional parts and painted parts.

The visible carbon fiber pattern on the sills and near the rear window give a renewed sculptural design language of vehicle surfaces.

An exclusive car needs exclusive wheels.

Only the perfect synergy between the latest exclusive metal spinning technology and the most capable manual skills gained over 80 years of wheel centering, balancing and assembling, could give birth to the most ambitious challenge of Borrani: creating the modern wire wheel.

64 steel wires are woven by hand into the cold-machined, 6082-alloy aluminium rim. Lightness, strength and precision blend into the perfect design.

FROM DESIGN TO REAL MODEL

The 1:5 scale plaster model construction has been hand-realized by the C.E.M.I. students, during the course for "Technician of industrial modelling".
This work wants therefore to be a tribute to the "Italian value".

The CEMI, European Center of Industrial Models is a reality operating in Piedmont, Italy, since 1998. The project stems from the close collaboration between the Agency of vocational training services in the Province of Cuneo - Consortium and ANFIA (National Association of Automotive Industry) to answer a need expressed by the employment sector of coachbuilders-cars.

Many companies and styling centers were facing a generational change of the figures of models, with the difficulty of not having some structural and organizational skills inside the company, being mutated learning systems at work and employability workshops for young people with specific characteristics of dexterity and precision.

The delineation of a professional profile suited to these requirements involved and still involves a committee of experts models makers and designers from leading companies, including Giorgetto Giugiaro.

PAINTING AND FINISHING

After the construction, the 1:5 scale plaster model has been painted and finished by the GR Painting: an absolutely modern Italian company, operating mostly in the field of top quality painting of prototypes and models in many different sectors, from motor vehicles to sailing vessels to aeronautics, mass-produced gift and fancy goods and, last but not least, furnishings.

Painting is the final phase of GR Painting customers’ ideas and also the most tangible element because it comes into direct contact with the observer.
This is why GR Painting staff, made up of 16 selected professionals, is highly specialized, among other things for controlling and correcting the surfaces, including the prominences, preceding the actual painting phase.

Many years of experience with top stylists and designers from Turin and the rest of the world, who cyclically renew our trust by providing the GR Painting with their models and prototypes (static and dynamic) gives pride; and it gives to the customers a guarantee of the professionalism and high level of quality achieved.


The leather stripes on the fenders and bonnet come from the Foglizzo Leather.
Since 1921, Foglizzo combines creativity, innovation and skilled know-how to craft the highest quality leather.

The company has grown in the best Italian tradition over three generations, honing technical skills alongside a unique ability to understand its customer’s needs and meet the most sophisticated requirements.

For over fifteen years, Foglizzo has led the field in crafting leather used for the restoration of antique cars. Today, the company has extended its involvement to related areas and offers a range of customized services that make it unequalled in the sector.

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